A NOTE FROM OUR FOUNDER, MARCH 7 2025

You never forget the smell of a rotten fridge.

20 years ago Hurricane Katrina slammed into my hometown of New Orleans. The devastation was unimaginable. But one image burned into my memory above all: Thousands of discarded refrigerators piled on curbs across the city.

Once serious spoilage takes hold, no amount of scrubbing can save a fridge. That visceral image still haunts me—not just for the waste it represented, but for the vulnerability we all felt. In hindsight, seeing Katrina firsthand jumpstarted my obsession to build a more resilient energy system, the invisible force that keeps our modern life running.

I’ve dedicated my career to helping individuals build energy resiliency at home. I’ve had the privilege to help create groundbreaking energy technology—like Tesla’s Powerwall and SPAN’s Smart Electrical Panel—which have powered up hundreds of thousands of homes across the U.S. and abroad. I’ve seen the empowerment people feel when their family is protected from calamity and witnessed the profound relief after disasters, where something as small as charging your phone to call loved ones can mean the world.

In the decade or so since I’ve worked in energy, storms have gotten worse. There have been more billion-dollar weather disasters in last 3 years than in the entire 2000’s Katrina decade combined. Extreme weather is a consistent threat, and America’s aging grid struggles to keep up. Millions are in the dark when they need electricity most. Technology has evolved, but the promise of reliable home energy is still out of reach for most households. 

Access to smart backup power should no longer be a luxury—it’s a necessity. Advances in batteries and smart software make it possible to rethink how power is delivered, used, and stored. It’s 2025. We’re at a tipping point that demands a better solutions. That’s why I founded Pila – to empower us all to take control of our energy.

Why Pila?

At Pila, our mission is energy independence for everyone. We’re building the next generation of home batteries to make the vision a reality. Whether you own or rent, live in a studio apartment or a sprawling country home, affordable and reliable power is a universal need. And that’s exactly what Pila delivers. 

Pila batteries are designed to grow with your needs. They’re right-sized, for focused protection of your home’s most essential devices. They’re simple to use—no rewiring required, and no standing in the rain starting up a loud generator. This is how we make better battery-backed living affordable, bringing infrastructure-grade power to every household without breaking the bank. Most importantly, they’re incredibly smart and designed to get smarter over time.

Our goal is to combine thoughtful design with cutting-edge technology. Along with the beautiful high-performance hardware, we’re pioneering the world’s first home battery mesh network. Just like mesh Wi-Fi, the Pila Mesh makes setup effortless and seamlessly synchronizes all of your Pila batteries across your home, to optimize stored solar and utility energy for outage protection, bill savings and more. Pila is always quietly working for you in the background — 24/7, 365 days a year.

Join our mission.

100 years ago, engineers at the Niagara Falls power station connected the first long-distance power network between Buffalo and Toronto, marking the beginning of the electric grid as we know it. From the start, the grid has been a story of strength in connection—cities, homes, and industries powering each other.

The more homes we power up with Pila batteries, the stronger our energy system becomes for all of us. Appliance by appliance, home by home, city by city. America may have pioneered the electrical grid, but today our power system is vintage—poised for a new era of innovation based on modern technology and today’s needs.

I invite you to join us in our mission: Sign up to follow Pila’s progress, Share our vision with those seeking better solutions for home energy security, and if you love what you see Reserve yours now to be among the first to level-up your home with Pila!

Together, let’s take control of our energy future and create a world where no one is left in the dark, and no one has to experience the smell of a rotten fridge.  

Cole Ashman

FOUNDER & CEO

Join our team

Pila is creating the next generation of home batteries, turning everyday appliances and home spaces into intelligent backup power hubs, seamlessly coordinated by the Pila Mesh network. With reliable, smart, affordable power where it matters most, Pila makes energy independence accessible to more households, while simultaneously creating a more resilient power grid.

Pila (that’s ‘peel-uh’)

In 1880, Italian physicist Alessandro Volta built the world’s first electrochemical battery — the Pila di Volta, or voltaic pile.

Inspired by nature’s own electrical engineers, he stacked metal plates to mimic the organs inside electric eels, transforming a wild phenomenon into a scientific breakthrough.

Like Volta, we’re reimagining energy storage with nature as our guide — building a smarter, more adaptable battery system designed to bring peace of mind, control, and energy savings to every home.

Images used on this site: "TummyHurtsFridge.jpg" by Infrogmation, licensed under CC BY-SA 2.5. Original image. ; "FridgesPumpkins.jpg" by Infrogmation, licensed under CC BY-SA 2.5. Original image.