Last week was nothing short of action-packed. We officially launched Pila, opened pre-orders, and introduced our vision for energy resilience to thousands at SXSW, and many more beyond the event.

With power outages worsening and utility bills skyrocketing, homes need better options—energy security that’s affordable, scalable, and built for everyone.

Pila is:

🔋 A next-generation home battery that works for 100% of homes—owned or rented.
🏠 An accessible, beautifully designed product that solves real problems and scales to grid-level impact.
💡 A smarter way to protect your home and your family—putting the power in your hands.

As a proud New Orleanian, 2025 is meaningful to our founder Cole. It marks 20 years since Hurricane Katrina, a disaster that exposed just how fragile our energy system is in the face of worsening storms. He reflected on that here.

To our world-class team, to our supporters who’ve amplified this vision—We’re incredibly proud to work alongside you all and deeply grateful for the opportunity to push this movement forward.

...And this is just the beginning.

Broad Coverage & Growing Media Interest

From CNET and Vice, to local NBC news, to energy industry leaders like EnergySage and PV Magazine, Pila’s launch made waves across mainstream and industry media.

Energy industry media has quickly recognized Pila as the newest class of DER (Distributed Energy Resource), positioning us at the forefront of advancing codes & standards and paving the way for future collaboration with utilities, national contractors, and aggregators to drive both household and grid-level impact.

**📰 CNET:** *This Is a Smart Home Battery Any Homeowner or Renter Can Install*

💡 **Pila hit #8 on Hacker News**, driving strong engagement from the tech community.

Pila took over SXSW

We knew that simply launching a website wouldn’t be enough to cut through the noise. Instead, we focused on making Pila real. Seeing is believing—and after hundreds of conversations, Pila was repeatedly called the best booth at SXSW. For us, it was an invaluable opportunity to engage with customers from across the U.S. and abroad. One thing that’s clear: Nearly all of us are grappling with worsening outages affecting our homes, businesses, and loved ones. Better solutions are a must!

What did we learn from customers at SXSW? Our founder, Cole, jotted down some insights for LinkedIn.

Chad Conway (strategic advisor) breaks down Pila’s **decision process and strategy for the SXSW launch** in a blog post.

What’s next?

This is just the start—but an incredibly valuable one. Now, we’re focused on turning early momentum into full orders as we move into EVT builds in April.

🔧 Bringing Pila to Customers – With launch under our belt, the team is laser-focused on development and delivering.
💬 Engaging with Early Customers – Our early adopters aren’t just buyers, they’re partners in shaping Pila’s rollout. We’ll begin engaging regularly with them on beta testing, feature feedback, and positioning.
🌍 SF Climate Week – We plan to have a presence. It’s another opportunity to showcase Pila batteries in the flesh.
📢 Expanding Reach – We’re exploring additional earned media (podcasts, thought leadership, +++) while diving into new partnerships and sales channels in coming weeks.

Onward! 🚀